Forward Planning – Sponsorship Toolkit for Racers

Struggling to land sponsors for your racing season? The Sponsorship Toolkit for Racers gives you everything you need to start attracting real partners, without hiring an agency.

Built by Forward Planning, this digital toolkit walks you through how to build a professional racing brand, create a sponsor-ready pitch deck, and plan your outreach strategy step by step.

Whether you’re running grassroots, karting, or regional events, this toolkit helps you look professional, stay organized, and present yourself like a driver worth investing in.

Learn how to:

• Build your personal racing brand and highlight what makes you marketable
• Design a professional sponsorship proposal using editable templates
• Develop a content and posting strategy that impresses sponsors
• Plan your outreach and follow-up messages with confidence
• Avoid common mistakes that make sponsors say “no”

No fluff. Just proven, beginner-friendly tools that help racers turn effort into opportunity.